Purposed to Profit: my pitching system, step by step.
The research, timing and follow-up method I used to get journalists to say yes, turned into a self-paced system for landing brand deals. Start with zero deals or build on the ones you have. Work through it on your own schedule, and come back to it every time you pitch.
Your next brand deal shouldn't depend on luck.
Maybe you haven't pitched yet because you don't know where to begin. Maybe you've landed a deal or two, but the next one still depends on the right DM at the right time, or a follow-up you forgot to send. Either way, Purposed to Profit replaces the guesswork with a repeatable process.
Everything you need to pitch like a PR pro
Five short lessons, one for each stage of a professional pitch, plus the workbook and templates to put each one into practice straight away.
Research
How to build a shortlist of brands that fit your niche, and find the person who actually says yes to creators.
Timing
How to spot the moments brands are ready to buy (launches, seasons, new campaigns) and pitch into them.
The pitch
The structure I used for press, rebuilt for brands: an opener about their goal, one clear idea, proof and an easy yes.
Follow-up
How to follow up without sounding needy, and a simple tracker so no pitch goes quiet by accident.
Portfolio
How to turn your portfolio into a press kit that gives a brand a reason to book you.
The toolkit
The SFA™ Roadmap workbook, ready-to-adapt pitch and follow-up templates you personalize, a pitch tracker and an interactive portfolio template.
A free Perfect Pitch Pro account
The outreach tools, brand database not included. Want the full database of 100,000+ brands across 250+ niches? Add it any time for $108 for 12 months of access, or get it included in Purposed to Prosper.
This is for you if…
- ✓ You're new and want to start the right way, or you've done a few deals and want them to be repeatable
- ✓ You want a repeatable way to pitch, not another list of DM templates
- ✓ You like to learn at your own pace and put it into practice yourself
- ✓ You want to be retained by the right brands, not just noticed by anyone
It's not for you if…
- ✕ You're looking for a filming or editing course (this is about pitching)
- ✕ You want someone to pitch brands for you
- ✕ You're looking for guaranteed income. Nobody can honestly promise that
Want me to look at your outreach with you? That's Purposed to Prosper, my 1:1 tier.
From checkout to your first pitch
- Join on SkoolChoose the Premium tier on the Daily Bread UGC Skool page. It's $197 a year, billed through Skool.
- Open the classroomYour lessons and toolkit live in the Daily Bread UGC classroom on Skool.
- Pitch with a systemWork through the five lessons and send your first pitch, using the templates as a starting point you make your own.
Pitch brands like a PR pro, at your own pace
$197 a year · Billed through Skool
- ✓ 5 video lessons: research, timing, the pitch, follow-up, portfolio
- ✓ SFA™ Roadmap workbook
- ✓ Pitch and follow-up templates + pitch tracker
- ✓ Interactive portfolio template
- ✓ A free Perfect Pitch Pro account (the outreach tools, brand database not included), with the option to add the full database for $108
Billed through Skool. Results depend on your niche, your work and the brands you pitch. This is a system to follow, not a guarantee of income.
Questions about Purposed to Profit
How is it billed?+
Purposed to Profit is the Premium tier in my Skool group. It's $197 a year, billed through Skool.
How long does it take?+
The lessons are short on purpose. Most creators can work through them in a weekend, then use the templates and tracker every week they pitch.
Where do I access the lessons?+
In the Daily Bread UGC classroom on Skool, as part of the Premium tier.
Do I need any software?+
No. Everything works with the email account you already have. You also get a free Perfect Pitch Pro account with the outreach tools, brand database not included. You can add the full database for $108 for 12 months of access.
I'm brand new. Is this too advanced?+
No. You don't need followers or brand deals to start. The lessons take you through each stage of a pitch in order, and the templates give you a starting point. If you'd like to begin with the basics first, take the free Perfect Pitch Audit and join the community for $9 a month.
What if I want personal feedback?+
That's what Purposed to Prosper is for: a 90-minute 1:1 session where I review your outreach with you, plus 12 months of the full brand database.
Do you pitch brands for me?+
No. I teach you to pitch the way I pitched journalists. The templates are starting points you personalize, and you stay in control of every send.